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Our story

Built for the
ostomy community.
By people who get it.

Ostomy supplies are expensive. Insurance is confusing. And the community that needs help the most has been left to figure it out alone β€” scattered across Facebook groups, outdated websites, and word of mouth. We're changing that.

1M+
Americans with an ostomy
$600
Max monthly supply cost
75%
Choose between supplies & basic needs
❀️
Community first, always
Every decision we make starts with one question: does this make life easier for someone living with an ostomy?
47%
average savings vs. retail
$0
cost to join & browse
Our mission

We exist to make ostomy life
easier, cheaper, and less lonely.

The ostomy community is one of the most underserved groups in healthcare tech. Over 800,000 Americans live with an ostomy β€” and millions more worldwide β€” yet the tools available to them are outdated, fragmented, and built by people who don't understand what they actually need.

Gutsy Care was built to fix that. We're creating a single platform where ostomates can find affordable supplies, track their health, navigate their insurance benefits, locate nearby restrooms, and connect with a community that truly understands.

No more hunting across 10 different websites. No more overpaying at retail. No more unused supplies going to waste while someone else goes without. Just one app that has your back.

πŸ’°
Affordability over profit
We'll always put the community's financial wellbeing first. That means the lowest prices we can offer, not the highest margins we can extract.
πŸ”’
Privacy by default
Your health data is yours. We never sell it, share it, or use it for advertising. Ever.
🀝
Community over competition
We succeed when the ostomy community succeeds. That's not a marketing line β€” it's how we make every decision.
⚑
Simple, always
Healthcare is already complicated enough. Everything we build should feel effortless β€” not like another system to figure out.
The problem

The system is broken.
We're fixing it.

"
Thousands of boxes of ostomy supplies go unused every month β€” thrown away or sitting in closets β€” while other ostomates struggle to afford the same products at full retail price. That makes no sense. We built Gutsy Care to fix that disconnect.
β€” Gutsy Care founding team
$3K
Average annual out-of-pocket cost
Even with insurance, most ostomates pay thousands per year out of pocket β€” up to $600 a month without coverage.
80%
Experience skin complications
Up to 80% of ostomates develop peristomal skin complications at some point, which can double their monthly supply costs.
1M+
Americans living with an ostomy
Over 1 million Americans have an ostomy. The community is massive, underserved, and has been ignored by tech β€” until now.
What we're building

Five features.
One app. Everything you need.

πŸ›’
Marketplace
Buy new supplies at wholesale prices or buy and sell unused surplus peer-to-peer. The lowest prices in the ostomy market, guaranteed.
πŸ“Š
Health Tracker
Log output, meals, calories, medications, and water. Exportable reports to share with your doctor so they actually understand what's going on.
πŸ—ΊοΈ
Restroom & Hospital Map
Find the nearest public restrooms and ostomy-friendly hospitals wherever you are. Because peace of mind shouldn't require a Google search.
πŸ’Š
Coupon Vault
Every manufacturer discount, patient assistance program, and GoodRx price in one place. Updated constantly so you never miss a deal.
πŸ‘₯
Community
Forums by ostomy type. Q&A. Real answers from real people who actually understand. A home for the community, built by the community.
πŸ₯
Insurance Navigator Coming v2
Enter your insurance plan and get a personalized coverage report, action plan, and appeal letter templates. Know what you're owed.
Giving back

10% of every marketplace
transaction fee donated.

Every time a sale happens on the Gutsy Care marketplace, 10% of our transaction fee goes directly to ostomy-focused charitable organizations. Not someday. Every single transaction, from day one.

πŸ₯
UOAA
United Ostomy Associations of America β€” the primary nonprofit supporting ostomates across the US.
πŸ‘Ά
Pull-thru Network
Supporting children and families living with colorectal conditions and ostomies.
πŸ’Š
Crohn's & Colitis Foundation
Funding research and supporting patients with IBD β€” conditions that often lead to ostomy surgery.
How it works
You buy a $50 box of supplies on Gutsy Care. We take a $5 transaction fee. $0.50 of that goes directly to charity. Every sale. Automatically. No minimums, no conditions.
10%
of every transaction fee
Be part of
something real.
Join the waitlist and get founding member access β€” the people who join early shape what Gutsy Care becomes.